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Great Packaging........Terra Amoree Fantasia


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Tuesday, October 26, 2010

Great Packaging........Terra Amoree Fantasia

Found this can of Pomodori Pelati at the new Eataly on Fifth Avenue.

Comments on "Great Packaging........Terra Amoree Fantasia"


Blogger Laura Harris said ... (3:06 PM) : 

Love this! xxx


Blogger Mary Ko. said ... (3:07 PM) : 

this is sooooo great!!!


Anonymous Anonymous said ... (3:08 PM) : 

Yes! And it's proof that pasta does not make you fat at all.


Blogger The Photodiarist said ... (3:08 PM) : 

Isn't Eataly awesome? I just went for the first time this past weekend.


Blogger Nolita said ... (3:12 PM) : 

Great package!


Blogger barbee said ... (3:15 PM) : 

Eataly!! I just at had an amazing pizza dinner a couple of weeks ago at the restaurant in Oslo (Norway). Didn't "eye spy" any interesting packaging,... but this HOT!!! Thanks for sharing.


Blogger Giulia said ... (3:19 PM) : 

Ha ha like the movie! Pane Amore e Fantasia, with Gina Lollobrigida and Vittorio De Sica... god those were movies.


Blogger eljovendario said ... (3:24 PM) : 

New Warhol can? haha



Blogger tides said ... (3:26 PM) : 

amo eso!!! esta re bueno...


Blogger Jake said ... (3:34 PM) : 

This is from a kind of pervy american artist:


Blogger Tarah Zdunic said ... (3:35 PM) : 

this is adorable! classic packaging is much more aesthetically pleasing. Not quite so obnoxious!


Blogger FASHION SNAG said ... (3:37 PM) : 

Love the packaging! WOW!


Blogger SabinePsynopsis said ... (3:40 PM) : 

Oh, I'd love to have this in my collection of weird and wonderful tins!


Anonymous Anonymous said ... (3:50 PM) : 

I've seen that image before.


Blogger Beatrice said ... (3:52 PM) : 

oh my god! ahaha


Blogger SassBomb said ... (3:56 PM) : 

Old school fabulous. What a way to catch your eye. Advertising at its best.


Blogger Erica Love said ... (4:02 PM) : 

you can officially be fabulous even when holding a brown paper bag full of groceries. LOVE THIS.


Blogger "Guppy" Honaker said ... (4:18 PM) : 

What a magnificent find! Looks like (based on her hair and dress) it comes from the 50's - somewhat risque for that period though. Then again, seems to mimic Marilyn Monroe's skirt-in-the-updraft picture.

- David

Aloe Vera Juice Benefits
Holistic Nutrition and Health


Blogger Elena Vasilieva said ... (4:19 PM) : 

amazing snap, loved the retro feel



Blogger Anna said ... (4:46 PM) : 


I saw it too...


Blogger Rafael Franco said ... (5:50 PM) : 

really interesting. I love it!

kisses from Brazil*


Blogger Leigh said ... (5:51 PM) : 

snapped a bunch of pics of that same can there yesterday. LOVE!


Anonymous Kate said ... (5:52 PM) : 

Oh Scott, Eataly in Torino was my favourite place in all of Italy! Hands down best gastronomic shopping experience :)


Anonymous Chrisoula said ... (6:10 PM) : 



OpenID fashionslap said ... (6:18 PM) : 

You don't really see packaging like that anymore do you?


Blogger Hickers said ... (6:55 PM) : 

Eataly is all good. Food as good as the packaging. Not good for the cut of your slim fit clothes though.


Blogger - GraceCarolina said ... (6:56 PM) : 

I would buy those and keep them for a long time!


Blogger Monroe Steele said ... (7:24 PM) : 

soooooooo adorable

xoxo Monroe


Anonymous Anonymous said ... (7:52 PM) : 

I love packaging that's great. I used to buy peppermint tooth powder just for the packaging.


Blogger Lisa said ... (9:09 PM) : 

absolutely gorgeous. I would purchase the product for the packaging alone!


Anonymous Anonymous said ... (9:14 PM) : 

You've just got to hope that the pommodori have come from clean wholesome Italian earth and not some toxic waste dump....which tragically is a big part of South Italian reality.


Anonymous Anonymous said ... (9:22 PM) : 

Love it!!!
I want to see pictures from Buenos Aires!!!


Anonymous Anonymous said ... (9:23 PM) : 

I'm adoring the tongue-in-cheek retro packaging. I love the graphic: that she's in tomatoe-red, or rosa di pomodoro. Bella!
Ciao, L. x x


Anonymous Maryanne said ... (10:17 PM) : 

God Bless the Italians.
even the label on a can of tomato sauce looks sexy.
as sophia lauren famously quipped years ago when asked how she kept her fantastic figure.
" spaghetti".


Blogger Frozen Fashion said ... (10:24 PM) : 

Isn't she scandalous!


Anonymous Anonymous said ... (10:29 PM) : 

I read that Italians like healthy women who convey joy in life. What a lovely attitude to encourage in women--vitality and happiness.


Blogger omb123 said ... (12:13 AM) : 

I'm sold!! not on eataly..... but still! this package is beautiful!!


Blogger thwany said ... (1:01 AM) : 

such a refreshing change to everything else on the market.


Blogger SOFIA said ... (2:15 AM) : 

I like these illustrations! they are colourful!))


Blogger La Petite Marmoset said ... (7:07 AM) : 

I used to collect packages like that and put them on my wall as art, love it!


Blogger Rosaspina Vintage said ... (7:15 AM) : 

Uhm I might pop into Eataly over the weekend! I would never have the courage to open that beautiful can though :D


Anonymous Jimmy White said ... (8:16 AM) : 

That is really cool, proper retro.


OpenID spottedinflorence said ... (10:23 AM) : 

i love this!and i'm italian:)


Anonymous jimjims said ... (12:41 PM) : 

this is awesome.

love classic looking packaging.


Blogger living eagan said ... (1:41 PM) : 

Love! And LOVE your work. Brings beauty to my world everyday!


Blogger the cake makers said ... (4:57 PM) : 

cool! love the combination of street fashion and vintage objects and photos. its actually the same stuff.


Blogger Cathi said ... (7:56 PM) : 

Love that! It reminds me when we were in London this summer, we were talking to our waitress who is from Italy. She said "You americans always say ITaly, we say EATaly."


Blogger fairytale said ... (6:15 AM) : 



Anonymous Anonymous said ... (7:57 AM) : 

Looks like John Currin.


Blogger Maria Ana said ... (10:06 AM) : 

Gorgeous! I love packaging:)

Maria Ana


Blogger Pat said ... (11:19 AM) : 

The original is by Art Frahm.


Anonymous Chiara said ... (12:37 PM) : 

I'm actually from Italy and there are a lot of tins like these, I think the best of all is Mutti.


Anonymous Renee said ... (12:52 PM) : 

It's from an Art Frahm painting. Three down on the right.


Blogger Jazzbuff630 said ... (9:29 AM) : 

Gil Elvgren - almost on a par with Varga. I have to hide my pin-up art books when my mom comes over. I think it's art. She thinks it ain't.


Anonymous Anonymous said ... (5:50 PM) : 

Ah, love the old days.


Blogger Wayne K. Spear said ... (9:12 PM) : 

Ha, as soon as I saw this I thought of the inimitable James Lileks, celery, and his Art Frahm essay!


Anonymous Anonymous said ... (1:42 PM) : 

Would love to see a male version!


Blogger Astrid said ... (1:57 PM) : 

In Torino, at Eataly, they have plenty:


Blogger MsK said ... (3:29 PM) : 

This is fantastic! I wrote my graduate thesis on pin-up girls. This makes me happy!


Blogger barbee said ... (1:21 PM) : 

Gosh, I'm in Torino working for a couple of days and had every intention on visitng EATaly to check out the packaging and the store. I've never been. Unfortunately, time didn't permit. Oh well, next time.....


Anonymous Anonymous said ... (7:10 PM) : 

It's a lift of the American Artist Frahm. For this to be a true hommage to the to the artist then a piece of celery should be on the label.


Blogger Liam said ... (3:57 AM) : 

I took note of the same can at Eataly two weeks ago.


Anonymous Penny Auction Bidding said ... (5:58 AM) : 

That really very nice to see this!!!


Anonymous luvi said ... (5:02 PM) : 

I'm from Turin, my spaghetti are made with Terra Amore e Fantasia on the top... tins are cool objects in my kitchen!!


Blogger mkrand01 said ... (5:53 PM) : 

Imagine if artistic expression came back to marketing. Daily shopping would be a joy.


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